The Brief
How do you bring more of a purpose and showcase the impact on how the world perceives a fashion brand?
The Solution 
Bring the brand to life with stories about sustainability and purpose featuring women leaders at the helm of the factories in Turkey where the clothes are made, Made For Women By Women, and ‘The Best Dress’, and the stories it has to tell focusing on the attention to detail (just like the dress itself) and the ‘Hand-me-Down’, a kids Tshirt that has been through many adventures.
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