The Brief
How can that quality that cats have of bringing a huge sense of joy and fun to people come to life?
The idea
#FriskiesEffect brings to life the positive effect your cat has on your home and family through a series of cute/funny/catty (!) social posts, content and UGC films.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/a5479ece-ffc2-4bd3-a07a-41cb31006a8f/37fd2fb0-9eba-4b55-89b8-26dae9b20dae_rw_1920.jpg?h=19121cbf9e218e46dcde0b4dcfbca32b)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a5479ece-ffc2-4bd3-a07a-41cb31006a8f/03d6b136-ccf6-44e2-8273-f809a0afdf0f_rw_1920.jpg?h=a26c8b819e9d8522591c23d15ec914f1)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a5479ece-ffc2-4bd3-a07a-41cb31006a8f/72436ea9-bc0c-4897-8d69-f1ceec0170cd_rw_1920.jpg?h=30baa1568c43018a510c0d07cd16f831)